The Revelation of Google Insights for Search

Google Insights for Search is a search tool that shows you search volume patterns across specific regions, categories and time frames. I decided to try out Insights for Search to see for myself. I did a search on WordPress Theme, applying a worldwide filter and looking at a time frame range between 2004 – present. The search result was quite interesting.

If you look below, you will see a steady growth between 2004 and now which is as expected considering weblogs become popular in recent years but what is more interesting is to see that the majority of regional interest in WordPress Theme is from the Asian region, mainly Indonesia, Malaysia, Bangladesh, Singapore, etc. (Take a look at the screenshot no. 2).

The assumption I can make based on the search result is the growth of Broadband usage in the Asian region and the availability of lower cost shared hosting have contributed towards the interest in creating a self-hosted blog, hence the search for WordPress Theme.

Screenshot no. 1

Screenshot no. 2

The rising search terms gives even more interesting insights into my search on WordPress Theme. Clicking on WordPress Magazine Theme reveals that a Western region interest and the interest picked up in 2007.

Screenshot no. 3

Screenshot no. 4

Google Insights has just revealed very useful information for me which I can use strategically if I am planning to advertise WordPress Theme products. The key search phrases reveal a completely different regional audience.

My analysis tells me that the Asian region WordPress users are still searching for “free” themes but in the Western region, users are more interested in magazine style themes and are more likely to pay for these themes.

Another reason could be that the Western region users are using WordPress for business and the magazine theme is more appealing and professional looking while the Asian region users are mostly personal blog users.

The revelation is Google has given another powerful free tool for users and web strategist to learn more about search patterns. It is a tool that should not be overlooked.

Link: http://www.google.com/insights/search/