Brazillian iPodsicles idea

Posted on December 13, 2007
Filed Under Apple, Marketing | Leave a Comment

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What do you get when you put an iPod shuffle and a popsicle together? Gizmodo tells the story about the Brazillian ice-cream company, Kivon who came up with the marketing idea to freeze 10,000 iPod shuffles in popsicles.

It sounded rather insane when I first read the story but Kivon did their homework and tested out various methods of keeping the iPod in its working state in both humid and frozen environment. Kivon created a special prototype case for the iPod shuffle that feels and looks the same as a real popsicle and the case also protects the gadget from humidity and freezing. After much testing and persuasion from Kivon, Apple bought the idea and gave the go ahead but there is still the question of how to get the charger and manual into the popsicle prototype. Kivon decided that they will provide a telephone number where the winner will call and the charger, manual and an actual popsicle of the exact flavour as that advertised on the prototype will be sent to the winner.

All I can say is all ideas are good and valid unless proven otherwise.