Facebook’s challenge with web target advertising

Posted on November 2, 2007
Filed Under Social Networking | Leave a Comment

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Now that Facebook has the investment from Microsoft, they have to start thinking of an advertising strategy on how to serve advertisements to the 49 millon members (according to data from wikipedia) as of October 2007. I read that Facebook will develop its own ad serving system to target the right advertisements to the right people at real time. That is a huge task for Facebook. There are skeptics questioning if Facebook will be able to do it. Creating an ad serving system that targets the right audience at real time is something Google is best at. Facebook will be unveiling their advertising strategy next week. We'll wait to see what they have to say.